New Leadership Team and Office for Emilia Personal Care
In April 2016, Tal Netzer moved from Emilia Cosmetics in Israel to the United States to lead the U.S. business as CEO of Emilia Personal Care. After several years working in international sales and marketing for Emilia Cosmetics, his vast market and product knowledge, as well as his strong leadership abilities make him a natural fit for expanding Emilia’s North American business.
A new leadership team is helping Emilia achieve its key initiatives of offering innovative products, increasing speed to marketing, and developing retailer relationships. The new team, including EVP of Sales, CFO, Marketing Manager, Sales Support Supervisor, and Supply Chain Supervisor, brings knowledge and experience of the CPG and Private Label industries to help Emilia become a leading player in the Personal Care market.
This Spring, the U.S. office moved from Columbus, OH to Atlanta, GA. The move has facilitated collaboration with Emilia Resources LLC, the manufacturing facility in De Kalb, Mississippi.
Emilia has invested millions of dollars in plant upgrades and line extensions in the Mississippi manufacturing plant in order to meet anticipated growth and offer innovative products that can quickly go to market. To be an agile and committed player in the U.S. market, Emilia will continue moving production lines from Israel to Mississippi in 2016 and 2017.